The phenomenal fast food chain in the Philippines has temporarily closed down almost 72 stores but not because of a law and supply problem but was mainly due to a systems upgrade that will better improve their highly-sophisticated food service to their millions of satisfied customers across the nation. As a result, Jollibee trended via the world of cyberspace with an intriguing hashtag #ChickenSad. In its official statement, Jollibee’s vice-president for marketing has clarified those erroneous and malicious reports that Jollibee Foods Corporation has a major issue to resolve as far as their company is concerned. Harvey Ong assures the public that

The limited availability of Chickenjoy and other items is not a supply issue or a chicken shortage situation.

Jollibee denies a food shortage allegation. A sophisticated systems upgrade is underway.

Jollibee denies a food shortage allegation. A sophisticated systems upgrade is underway.

The systems upgrade which had necessitated the #ChickenSad fever has resulted in the delay of their raw materials supply and thereby causing the so-called unavailability of some much sought after food items of Jollibee like their sweet tasting Jolly Spaghetti as well as their value meals. Despite of this temporary hiatus of their lip-smacking Chickenjoy in some of their strategically located branches, Jollibee has strongly maintained its stand that their supply of raw materials is adequate and there is nothing to worry about. Amidst of those nasty rumors against Jollibee, the #ChickeSad saga is finally over in some of Jollibee’s branches. In fact, Jollibee said.

The products are in the company’s various commissaries, warehouses and logistics centers. The company is working to enhance its transportation delivery capability in the coming months.

Jollibee’s systems upgrade all started last August 1, 2014. This has been the largest investment of the No.1 fast food chain in the Philippines since it had started doing business in the late 1980’s. Historically, Jollibee all started as a small ice cream parlor in Cubao, Quezon City. In the coming weeks, it is expected that the #ChickenSad scare will be changed to #ChickenjoyIsHereToStay.

Category: News

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